Dayle Haddon is a model and actress, presently known for promoting anti-aging products manufactured by L’Oréal. Additionally, she is credited as author of Ageless Beauty: A Woman’s Guide to Lifelong Beauty and Well-Being. During the earlier part of her career as a model, Haddon appeared on the covers of many top fashion and beauty magazines, as well as the cover of the Sports Illustrated Swimsuit Issue. Haddon also served as a wellness contributor to CBS News where she appeared regularly on The CBS Early Show from 2005-2008.
She is the mother of Ryan Haddon.
Haddon was born on May 26, 1949 in Montréal, Québec, Canada, where she was also raised. She speaks both English and French. As a child, she was enrolled in dancing classes to develop her physique, and she performed well enough to become a member of Les Grandes Ballets Canadiennes at 13. She was chosen Miss Montreal at 18.
As a model in the 1970s and 80s she represented Max Factor, Revlon, Estée Lauder, L’Oréal. She appeared on the cover of the 1973 Sports Illustrated Swimsuit Issue and was twice named to Harper’s Bazaar’s “Ten Most Beautiful Women.” She also appeared nude in the April, 1973 issue of Playboy.
She worked as an actress, appearing in the Disney movie The World’s Greatest Athlete (1973). She moved to Europe, continued modeling and acting, and appeared in a number of film roles in French and English, as well as occasional small parts in American movies. Her best known roles were in Madame Claude (1977), North Dallas Forty (1979) opposite actor Nick Nolte, and the softcore film Spermula (1976).
During Haddon’s tenure as a main face for L’Oréal, sales for the Age Perfect line have increased by 50%. According to the New York Times, Dayle has “shattered age taboos” with her multi-year contracts with L’Oréal and Estée Lauder, among other companies.
Haddon’s husband died suddenly in 1986, leaving her with little money and a 15-year-old daughter to raise alone. No longer able to afford to live in her house in New York City, she eventually found a position in a small advertising agency in Los Angeles, though her earnings were poor.
Clairol selected her as a spokesperson, and she later broke barriers for women over the age of 35 when she became the global face of a new anti-aging line for Estée Lauder, a first in the beauty industry. On the day that her Estée Lauder contract expired L’Oréal signed her. She now has her own company, Dayle Haddon Concepts Inc. In early 2008 she was named a UNICEF ambassador.